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Vladimer prepares students to think forward and encourages them to become problem solvers
Vladimer is one of the world's leading marketing professors with a focus on social media marketing and storytelling.
Vladimer received his BA in IT from Georgia Technical University, his MA in Economics and Ph.D. in supply chain management specializing in global marketing.
Vladimer is recognized as a marketing and retail leader by the world's leading universities, institutions and associations:
Vladimer teaches the groundbreaking programs that not only cover fundamentally significant subjects such as social media and branding, but also has a strong emphasis on storytelling, digital marketing and entrepreneurship. Topics will equip you with practical tools for the application of marketing strategies.
Marketing is a fast moving field. Therefore the knowledge that you will acquire through Vladimer's lectures are continuously updated to include the latest theoretical developments and the newest practical developments. He prepares students to think forward and encourage them to become problem solvers.
His lectures cover the following topics:
This topic aims to introduce you to the marketing discipline, briefly explaining the history of marketing practice and contemporary issues.
This topic is tailored to enable you to explore both established and emerging forms of digital marketing. A range of topics will be discussed such as word-of-mouth campaigns, search engine optimization, the growing influence of "big data" and more.
Marketing Strategy & Practice
The objective of this topic is to enhance skills in marketing and presenting marketing plans. This will require forming objectives, SWOT analysis, market research and forecasting, and market mix strategy formation.
This topic will provide you with a critical understanding of how brand strategy integrate a variety of perspectives - the social, managerial and creative aspects of branding.
Does the term "Snapchat" sound familiar? Do you expect to use a mobile phone or the Internet in the future? Of course you do, which is why this topic is relevant for your future career in marketing.
Explore how data driven marketing can build customer knowledge. Having successfully completed this topic, you will be able to recognize the potential of business intelligence (BI), predictive analytics and data mining for gaining actionable customer insights and supporting marketing decisions. Discuss common modelling tasks and types of techniques used in analytical CRM, web analytics and campaign management.
Discover how web analytics can build knowledge of online customer behavior and campaign effectiveness. Having successfully completed this module, you will be able to make informal decisions on how to analyze and interpret web channel data, estimate different types of software tools, techniques and reports that are relevant to web analytics.
Design Thinking in Marketing
This topic aims to provide you with a critical role of design in marketing. On successful completion of this topic you should be able to discuss the scale of scope of design in marketing and business practice, analyze the business implications of adopting "design thinking", present a business case using appropriate and visual tools.
Storytelling is at the center of new marketing today. Whether your goals are rooted in search engine optimization, lead generation or leveraging social media tools, none of them will be effective without compelling storytelling.
Please feel free to contact Vladimer if you would like to work him.